Gary Vaynerchuk is annoying, and it’s brilliant.

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I read Crush It. I read The Thank You Economy. I read Jab, Jab, Jab, Right Hook. I watched every episode of the The #ASKGARYVEE Show, and then I got burnt out.

Gary says the same thing over and over and over and over and over and…you get it. I couldn’t take it anymore.

That was about 2 months ago.

This morning I was thinking about habits, specifically organizational habits, and how over time people and companies forget WHY they do what they do.

Then it hit me…no one forgets WHY Gary Vaynerchuk is doing what he is doing. He tells everyone all the time.

Do you want to keep something from becoming a back of the mind habit? Repeat your message.

Want people to know what you are about? Repeat your message.

Do you want your message to stick? Repeat your message.

It works. I guarantee everyone on Gary’s teams know the mission. They know what he stands for. They know why he does what he does.

Sure, repeating the same thing gets annoying, but it’s effective. I definitely need to build the habit of repeating WHY to my team and to myself.

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