Seriously. The iPhone X seems like a completely pointless upgrade over the 7 Plus that is in my pocket right now. It’s beautiful, and neat, but…my tech goals are about getting work done.
Apple is doing what they think will sell stuff to the masses. I can see my kids freaking out over animoji and all of the other stuff that comes along with the new format, but for me?
I just can’t see where these updates make me more effective and efficient. I can’t justify it…even the lie to myself type justification that I usually use to make myself feel better bout spending unnecessary money on new tech.
I’m not going to switch to something else though. iOS with macOS is the best integration for productivity. Copy and paste across platforms. iCloud storage. Apple notes. It all makes me more effective and efficient. I am bought-in on the ecosystem, and I believe it is worlds ahead of using Mac with Android or Windows with Android.
I am also very excited about iOS 11. It’s going to be a game changer for the iPad. Being able to do most of what I do from a small, ultra-portable device? I’m excited.
Now what the LTE Apple watch? All day. That thing is awesome and opens up doors. I am super excited about it. That’s going to be awesome. It’s going to open up doors. I can’t wait to leave my phone behind without missing something absolutely important or urgent from family or employees.
Finally, I think Apple needs to breathe some youth into their leadership. The dad jokes and cheesiness has grown to the point of caricature. It’s going to open the door to companies who take tech a little more seriously.
The way this always works is a company attracts the artists and trend setters. Then come the builders and developers. Then the masses swing.
Don’t forget about the artists, Apple.