Land Rights for AR Ads

I was listening to Gary Vaynerchuk talk about the gamification and advertising opportunities of AR on his podcast. His example was he was competitors placing AR ads in competing retailers physical spaces.

This got me thinking…is land rights for digital and AR going to become a thing? There are already mineral rights, gas rights, etc. If you hold a premium piece of real estate, should an entity wanting to advertise through AR have to pay a premium price set by the property owner? Or, say you didn’t want someone’s ad on your property, should you have control over that?

I am sure there are plenty of smart people already thinking about this, but it definitely is going to be an issue to address.

Also published on Medium.