Rebuilding a boat and thoughts on brands.

This post is a list of my favorite articles I read this week and a recap of what I wrote.

Stuff I read… How to Rebuild a Once-Sunk Boat Into an Adventure Surf Craft

Ian Durkin:

Trevor wanted to build a boat and take it on a trip for the maiden voyage. It sounded simple in theory, but also really ambitious. I’ve never built anything of that scale, but Trevor was confident.

This makes me want to get an old truck to wrench on. Our stuff today is so complicated. There is just something to be said about old quality stuff that you can work on yourself.

Read the post on The elegance of nothing

Seth Godin:

If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.

The tough part is staying consistent with what you make. I think the moment you realize decide who you are is the moment you can pull off creating, cultivating, and owning a solid brand. It took Phil Knight a long time, risk, hard work, and sacrifice to make Nike. It wasn’t Nike from the start. But once it became Nike, it never looked back. Also, Nike definitely started to serve a minimum viable market when that market was a fraction of what it is today.

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